Logo redesigns are cheap, and they do not always look completely different from their predecessor. As it says, if the logo didn\’t break, don\’t fix it (that\’s a saying, right?) – and it looks like it\’s the BBC\’s brief with its \’new design. According to reports, the broadcaster has slashed thousands of pounds on an upgraded logo that looks almost identical to the old, consisting of three square blocks, each containing a BBC letter. Like all BBC New Logo, it\’s an instantly recognizable design, but some fingers seem to have rocked the latest refreshments.
BBC Defend New Logo
According to a publication, the channel defended its work quickly for \”ten thousand of pounds.\”
But first, what\’s the look of this work? As BBC calls it, fresh branding has a smaller font and space between the letters.
Enraged, Twitter began to troll the brand when the news was revealed.
The channel remained steadfast in its position that the cost was not \”important.\”
Speaking to Metro.co.uk, the BBC spokesman said, \”We simply use our fonts to settle blocks – which we have intellectual rights to.\”
They said that the typeface is BBC Reith, which replaces Gill Sans. This is an important step since BBC will not have to pay for the license of Gill Sans.
Social Media on Costly Logo
While the channel tried to defend itself, the amount of logo alteration associated with a certain publication continued to move. They asked how many pensioners could have been paid the amount they claim to have invested in the new logo, which is not so different from the logo.
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