In September 2021, Lakson Group and Air Arabia Group announced their intention to launch a joint venture low-cost airline in Pakistan. Pakistan\’s new low-cost airline, Fly Jinnah (Karachi), has unveiled its logo and livery. The airline recently released a statement containing information about the brand, identity, and operations. The following is what the statement revealed:
How was Fly Jinnah formed?
In September 2021, Lakson Group and Air Arabia Group announced their intention to launch a joint venture low-cost airline in Pakistan. \’Fly Jinnah\’ aspires to pursue a low-cost business strategy. And provide a stable operation and value-driven product to its consumer base. More information on the debut date, fleet, and destination network will be released in due course.
The Brand and Identity of Fly Jinnah
Fly Jinnah\’s visual brand design, abbreviated as \’FJ,\’ has chosen a brilliant red as its major hue to express the airline\’s youthful and current mentality. On the other hand, the logo and brand identity. Which includes a unique font and a round-shaped symbol, emphasises mobility and continuity.
Its brand values are as follows:
- Ambition – providing actual value to customers and connecting communities throughout the world
- Sincerity – honesty, as well as a desire to succeed and grow while constantly seeking to improve
- Inventiveness refers to the ability to develop innovative solutions while keeping focused, practical, and efficient.
The aircraft livery for \’Fly Jinnah\’ is inspire by the logo and the brand ethos. And it symbolises a modern airline that is striving, energetic, and always on the move.
\’Fly Jinnah\’ is Pakistan\’s fourth private national airline, establishe to contribute to the country\’s economic growth by creating new jobs and supporting core sectors such as tourism and hospitality. It is majority-owne by Pakistani citizens who are also sponsors of one of Pakistan\’s leading and most diversified business conglomerates, the Lakson Group.
When will Fly Jinnah commence operations?
The new airline intends to begin service in June. Fly Jinnah is in the process of receiving its local air operator\’s certificate (AOC). Which would enable the airline permission to conduct flights once it is completed. The airline will be based in Karachi at first. Servicing a variety of internal flights throughout Pakistan before expanding its network abroad.
Fly Jinnah\’s chairman offers his thoughts on the airline.
\”The revelation of \’Fly Jinnah\’s\’ visual identity was chosen deliberately to reflect the evolution and progression of aviation demands in Pakistan,\” said Iqbal Ali Lakhani, Chairman of Fly Jinnah. \’Fly Jinnah\’ is intende to benefit Pakistan\’s aviation industry and the country\’s infrastructure, tourism, business travel, and job generation. Fly Jinnah will be a driving force behind the country\’s economic development.\”
\”We are happy to have Air Arabia Group, the Middle East and North Africa\’s first and largest low-cost airline (LCC), as our minority partners in this venture, and we are confident in the quality of services our clients will receive\”, he added. The cooperation with Air Arabia Group will assist us in realising this objective by sharing the experience and skills of one of the world\’s most well-known low-cost airline operators. A significant goal of our relationship with the Air Arabia Group is to develop and upskill local human resources in the field of aviation.\”
\”The aviation industry is an economic engine and a critical sector for sustainable development,\” Lakhani said. Aviation investment has tremendous social advantages since it offers our inhabitants reliable access to air transportation. Which improves their quality of life. We\’re eager to boost domestic service frequencies and create more direct flight connections between Pakistani cities and the rest of the world. As a private Pakistani airline, \’Fly Jinnah\’ was found to achieve this goal while realising the potential. That exists in improving Pakistan\’s air transportation sector.\”
The airline Fly Jinnah has a bright future ahead of it.
Air travel supports approximately 30 million jobs and USD 684 billion in GDP in Asia and the Pacific alone. Countries in Asia and the Subcontinent are focuse on aviation as a catalyst for economic progress. Enabling domestic and international connections while also providing significant employment opportunities.