How to Start Digital Marketing in Pakistan: Have you ever been curious about how to begin advertising online in Pakistan? If so, you’re not the only one. One of the most profitable and in-demand skills in the modern world is digital marketing. It is the process of using online channels, including social media, email, search engines, and websites, to market and sell goods and services. Personalized and engaging experiences for your customers, real-time interaction with your target audience, measurement and optimization of results—these are just a few of the ways that digital marketing differs from traditional marketing.
Digital marketing is crucial for anyone looking to develop their personal brand, show off their skills, or make money online, not just companies.
A Google and Bain & Company study claims that by 2025, digital marketing could help Pakistani companies generate up to 20% more revenue and add up to 2 million new jobs. Furthermore, with over 87.35 million users, Pakistan has the tenth-largest population of internet users worldwide. This indicates that Pakistan has a great deal of potential and need for digital marketing experts and services.
Whether you are a novice or an expert, I will teach you how to begin digital marketing in Pakistan in this post. I’ll talk about the following subjects:
- Why to Start Digital Marketing
- Scope of Digital Marketing in Pakistan
- Digital Marketing for Beginners
- List of Digital Services
- Digital Marketing Jobs without Degree
- Salary of Digital Marketing in Pakistan
You will know exactly what digital marketing is, why it matters, how to start studying and using it, and how to profit from it by the time you finish reading this article. Now let’s get going!
The Reasons for Initiating Digital Marketing
In the contemporary world, digital marketing is not only a necessary skill but also a need. Whether you are an entrepreneur, independent contractor, professional, or student, there are numerous reasons for you to begin using digital marketing. The following are a few advantages of digital marketing:
Reach a wider and more targeted audience
You can connect with millions of online consumers interested in your goods or services through digital marketing. To target your audience based on their location, demographics, interests, behavior, and other factors, you can use a variety of online platforms and channels. In this manner, you can raise the visibility of your brand, produce more leads, and increase customer conversion.
Save time and money
Compared to traditional marketing, digital marketing is more efficient and less expensive. Your marketing materials don’t have to be printed, broadcast, or distributed at a high cost. Additionally, you can monitor and assess your marketing effectiveness in real-time, allowing you to adjust your campaigns as necessary. In this manner, you can increase return on investment (ROI) while saving time and money. How to Start Digital Marketing in Pakistan
Build trust and loyalty
You can engage and communicate with your audience in a more engaging and personal way with the help of digital marketing. Social media, email, blogs, videos, and other types of content can all be used to inform, inspire, and amuse your audience. In addition, you can offer suggestions, encouragement, and answers to their issues and questions. By doing this, you can win over your audience’s trust and loyalty and make them devoted supporters of your business.
Learn new skills and tools
The field of digital marketing is dynamic and ever-changing, necessitating ongoing education and updating. You can develop new abilities and resources to help you become more creative and effective in marketing. These abilities and resources can also be used to launch your own company, portfolio, or internet presence. You can also demonstrate your skills and knowledge to prospective customers or employers.
Scope of Digital Marketing in Pakistan
You may be wondering if digital marketing is a good career choice for you and what the scope of the field is in Pakistan. Yes, there is a great deal of room for growth and potential for digital marketing in Pakistan, both now and in the future. The following are some justifications for thinking about a career in digital marketing in Pakistan:
Growing Internet penetration and usage
At more than 100 million, Pakistan boasts the second-highest number of Internet users in South Asia. With the availability of more affordable and speedy internet services, smartphones, and digital gadgets, it is anticipated that internet penetration and usage in Pakistan will increase even more. This indicates that a large market and demand for digital marketing are being created by the increased number of people who are able to access and use online content, goods, and services.
Increasing online businesses and e-commerce
Pakistan boasts a thriving and varied e-commerce and online business sector with platforms like Daraz, Foodpanda, Careem, Bykea, and others. The State Bank of Pakistan (SBP) reported that, in 2022, e-commerce transactions in Pakistan amounted to Rs. 96.4 billion, a 66% rise from 2021. With the backing of the public and private sectors as well as consumers, it is anticipated that the e-commerce industry in Pakistan will continue to expand. This indicates that an increasing number of companies are offering their goods and services for sale online, which has led to a significant demand for and opportunity for digital marketing. How to Start Digital Marketing in Pakistan
Rising digital literacy and awareness
Pakistan’s population, with roughly 64% of people under 30, is youthful and well-educated. The Pakistan Bureau of Statistics (PBS) reports that in 2021, the country’s literacy rate was 60.7%, up from 58% in 2017. As you can see, there are lots of advantages and opportunities in the growing and promising field of digital marketing in Pakistan. Digital marketing can assist you in realizing your aspirations, whether they involve starting your own online business, working as a freelancer, or joining an organization.
Digital Marketing for Beginners in Pakistan
You’ve come to the correct spot if you’re new to digital marketing and want to pick up some tips and tricks before diving right in. We’ll give you a detailed how-to on starting digital marketing as a beginner in Pakistan in this section. The actions that you must take are as follows:
Step 1: Learn the fundamentals of digital marketing:
You must comprehend the theoretical ideas and guiding principles of digital marketing before delving into its practical applications. It is imperative that you gain knowledge about digital marketing, including its definition, methods, types, goals, and objectives. Additionally, you should become familiar with the key terms and metrics that are employed in this field. There are a number of online resources available that can teach you the principles of digital marketing, including blogs, podcasts, videos, ebooks, and more. Among the top websites where one can learn about digital marketing are:
Free online courses, certifications, and resources on a range of digital marketing subjects, including SEO, email marketing, social media marketing, inbound marketing, and content marketing, are available at HubSpot Academy. In addition to taking quizzes and earning badges and certificates that you can display on your LinkedIn profile and resume, you can also learn from experts.
Google Digital Garage
Google Digital Garage is a free online learning platform that provides resources, certifications, and courses on a range of digital marketing-related subjects, including search engine marketing, social media marketing, video marketing, analytics, and digital marketing fundamentals. You can take tests, get certificates that you can show off on your LinkedIn profile and resume, and learn from Google experts.
DigiSkills is a free online learning platform that provides resources, certifications, and courses on a range of digital marketing-related subjects, including content creation, email marketing, social media marketing, digital marketing strategy, and SEO. You can watch videos, get e-certificates that you can share on LinkedIn and your resume, and learn from seasoned trainers.
Step 2: Choose your niche and target audience:
Selecting your niche and target market is necessary once you have mastered the principles of digital marketing. The particular field or subject you wish to concentrate on and become an expert in is your niche. The group of people who are interested in your niche and whom you hope to reach and assist through digital marketing is known as your target audience. Based on your passion, abilities, expertise, and market demand, you must select your niche and target market. To find and study your target market and niche, you can use resources like SimilarWeb, Facebook Audience Network, Google Trends, and Keyword Planner.
Step 3: Create your online presence and portfolio:
Following the selection of your target market and niche, you must establish your online presence and portfolio. The way you look and interact on the internet is known as your online presence. The compilation of your accomplishments and body of work that best represents your abilities and knowledge is your portfolio. In order to attract and engage your target audience, as well as to establish your credibility, authority, and reputation in your niche, you must build your online presence and portfolio.
A website is an online digital platform that serves as an online representation of your company, brand, or identity. You can use programs like Squarespace, Wix, WordPress, and more to create your website. Your website can be used for a variety of purposes, such as lead generation, product sales, portfolio display, and service and service offering.
You can publish and distribute your content online with a blog, which is a digital platform. You can use programs like WordPress, Medium, Blogger, and others to start your own blog. Your blog can be used to demonstrate your knowledge, establish your authority, and much more. It can also be used to inform, amuse, and inspire your audience. How to Start Digital Marketing in Pakistan
Social media is an online digital platform that lets you communicate and engage with your followers.
SM sites like Facebook, Instagram, Twitter, LinkedIn, YouTube, and others can be used to create your profiles. Your social media profiles can be used for a variety of purposes, such as community building, audience engagement, and content promotion.
Services for Digital Marketing
Instead of being a single skill, digital marketing is a collection of abilities and services that you can apply or offer to help you reach your objectives. Depending on your goals, target market, and niche, you can select from a wide range of digital marketing services. You should be aware of the following top-tier and widely used digital marketing services:
Search Engine Optimization (SEO):
SEO is the process of increasing the volume and quality of traffic that search engines like Google and Bing send to your website or online platform. By using SEO, you can raise your website’s or online platform’s ranking for the keywords or phrases that your target audience searches for on search engine results pages (SERPs). To carry out SEO tasks like keyword research, technical SEO, on-page SEO, off-page SEO, and more, you can utilize tools like Google Search Console, Google Analytics, SEMrush, Ahrefs, and more.
Content marketing is the process of producing and disseminating worthwhile, timely, and consistent content in order to draw in, hold on to, and encourage action from your target audience. A CM can be used to demonstrate your expertise, establish your authority, and much more. It can also be used to inform, amuse, and inspire your audience. To create and share content, including blogs, ebooks, infographics, videos, podcasts, and more, you can use tools like WordPress, Grammarly, Canva, BuzzSumo, and more.
Social media marketing (SMM)
Social media marketing (SMM) is the process of connecting and interacting with your target audience through social media platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, and more in order to promote your business, goods, or services. SMM can help you develop your community, get more leads, convert more customers, and raise brand awareness, among other things. To maintain and improve your social media presence and campaigns, you can make use of programs like Hootsuite, Buffer, Sprout Social, SocialBee, and others.
Email marketing is the process of reaching out to and interacting with your target audience via email in order to promote your products and offers. A email marketing is a useful tool for nurturing leads, boosting sales, keeping customers, and more. You can create and send email campaigns, automation, and newsletters using programs like AWeber, Mailchimp, ConvertKit, Sendinblue, and more.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM): SEM is the process of using sponsored advertising on search engines like Google and Bing to boost the exposure and traffic of your website or online platform. With SEM, you can increase conversions, connect with customers who are looking for your goods or services, and more. You can create and manage your search ads, display ads, video ads, and more with programs like WordStream, SpyFu, Bing Ads, Google Ads, and more.
The Pay-Per-Click (PPC) search engine marketing strategy entails paying a fee each time a user clicks on your advertisement. With pay-per-click advertising (PPC), you can increase website or online platform traffic, leads, and sales while only paying for the outcomes you see. To build and manage your PPC campaigns, you can use tools like Google Ads, Bing Ads, Facebook Ads, Instagram Ads, Twitter Ads, and more.
Social Media Advertising:
This kind of pay-per-click advertising (PPC) entails displaying your ads to your target audience on social media platforms like YouTube, Facebook, Instagram, Twitter, LinkedIn, and more. Social media advertising can help you connect with your active social media audience, build brand awareness, improve lead generation, increase customer conversion, and much more. To create and manage your social media ads, you can use tools like YouTube Ads Manager, LinkedIn Ads Manager, Instagram Ads Manager, Twitter Ads Manager, Facebook Ads Manager, and more.
Digital Marketing Jobs without Degree
Contrary to popular belief, you do not require a formal degree or certification in order to work in digital marketing. The field of digital marketing is one that requires skills rather than a degree. This implies that your portfolio, experience, and skills are more important than your educational background. If you can demonstrate your worth and talents to prospective employers or clients, you can obtain employment in digital marketing without a degree.
Numerous positions in digital marketing are available without a formal degree, including:
Digital Marketing Specialist
An individual who plans, implements, and oversees digital marketing campaigns and strategies for a company, brand, or organization is known as a digital marketing specialist. Digital marketing specialists are capable of working with a wide range of digital marketing platforms and channels, including email, social media, PPC, SEM, SEO, and content marketing. A digital marketing specialist may choose to work as a consultant, freelancer, or employee based on availability and preferences.
A content writer is a person who writes and produces content for a range of websites, blogs, social media accounts, ebooks, newsletters, and other online platforms. Depending on their area of expertise and area of interest, content writers can write about a wide range of subjects and niches. Depending on their availability and preferences, content writers can work as independent contractors, freelancers, or employees.
Social Media Manager
A social media manager is a person who oversees and maximizes a company, brand, or organization’s social media performance and presence. Social media manager is able to work on a variety of social media sites, including YouTube, LinkedIn, Instagram, Twitter, Facebook, and more. Social media manager may choose to work as an employee, independent contractor, or consultant based on their availability and preferences.
An SEO specialist is a person who increases the volume and quality of traffic that search engines like Google and Bing send to a website or online platform. A specialist in SEO can work on many SEO-related tasks, including technical SEO, keyword research, on-page and off-page SEO, and more.
A PPC specialist is a person who designs and oversees paid advertising campaigns on social media networks and search engines, including Twitter, Facebook, Instagram, Bing, Google, and more. PPC expert can work on a variety of PPC tasks, including bid management, landing page optimization, ad copywriting, and keyword research. A PPC specialist may choose to work as a consultant, freelancer, or employee based on availability and preferences.
You can utilize a variety of online resources and tools, like the following, to locate and apply for digital marketing jobs without a degree:
LinkedIn is a professional networking site where you can make and share your profile, get in touch with other professionals, search and apply for jobs across a range of industries and professions, including digital marketing. Applying for jobs in digital marketing directly or through recommendations, you can use LinkedIn to find opportunities that fit your preferences, experience, and skill set.
One of Pakistan’s top job portals, Rozee.pk lets you create and upload your resume, search and apply for positions across a range of industries and fields, including digital marketing. Rozee.pk allows you to look for and apply for digital marketing jobs directly or via email, based on your preferences, experience, and skill set.
Upwork is a well-known online platform for freelancers where you can showcase your profile, look through, and submit bids for projects across a range of industries and fields, including digital marketing. You can look for and apply for digital marketing projects directly through Upwork, or you can send proposals for projects that fit your preferences, experience, and skill set.
Salary of Digital Marketing in Pakistan
How much you can make in Pakistan as a digital marketer is one of the most frequent queries you may have. The answer is complex because it depends on a number of variables, including a worker’s location, industry, company, education, experience, and skills. Nonetheless, we can learn a few things from the internet data.
A digital marketer in the Pakistan region can expect to make PKR 152,500 per month overall, with an average pay of PKR 40,000, according to Glassdoor1. These figures show the median, which is based on salaries gathered from our users and is the middle of the ranges from our in-house Total Pay Estimate model. The expected monthly increase in pay is PKR 112,500. Commissions, tips, profit-sharing, and cash bonuses are examples of additional compensation.
Digital marketer in Pakistan
The average pay for a digital marketer in Pakistan is PKR 695,000 per year, or roughly PKR 57,917 per month, according to PayScale. This figure is derived from a free salary comparison taking into account education, experience, skills, and job title.
A digital marketer in Pakistan can expect to make between PKR 49,000 and PKR 2,000,000 annually, depending on their experience, skills, and job title.
The average monthly pay for a digital marketer in Pakistan is PKR 43,781, according to Indeed. This figure is based on 1.9k reported salaries as of November 7, 2023. A digital marketer in Pakistan can expect to make between PKR 15,000 and PKR 150,000 per month, depending on their experience, location, and employer.
As you can see, there are a lot of variables that affect digital marketing professionals’ salaries in Pakistan. But by honing your abilities, expanding your portfolio, getting more experience, and seizing more chances, you can raise your earning potential.
For many people in Pakistan, digital marketing is not just a skill but also a means of making money. Digital marketing offers several avenues for earning money, including:
Working as an employee:
If a business or organization needs assistance with digital marketing, you can apply to be an employee. You can apply for jobs in digital marketing that fit your preferences, experience, and skill set. Your employer will provide benefits and a set salary.
You can work as a freelancer for different companies that require services related to digital marketing. It can bid on digital marketing jobs that fit your preferences, background, and skill set. You can be paid by clients on a project or hourly basis.
Serving as a consultant:
You can serve as a consultant for different companies or people that require direction or advice with regard to digital marketing. You can provide your knowledge and skills in digital marketing to clients, charging them on a consulting or contract basis.
Working as an entrepreneur:
You can launch your own online store or platform and use digital marketing to market and sell goods and services. You can design and oversee your own digital marketing strategies and campaigns, and you can charge your clients or subscribers for your services.
What are top services in digital marketing?
A: Some of the top services in digital marketing are:
1- Search Engine Optimization (SEO)
2- Content Marketing
3- Social Media Marketing (SMM)
4- Email Marketing
5- Search Engine Marketing (SEM)
6- Pay-Per-Click (PPC)
7- Social Media Advertising
How to get a job in digital marketing with no experience?
A: You can get a job in digital marketing with no experience by following these steps:
1- Learn the fundamentals of digital marketing
2- Choose your niche and target audience
3- Create your online presence and portfolio
4- Choose your digital marketing services
5- Find and apply for entry-level or internship digital marketing jobs or projects
In the digital age, having a grasp of digital marketing can help you accomplish both your personal and professional objectives. It can assist you in building your brand or business, reaching and serving your target market, and making money online. Whether you are a novice or an expert, I have provided instructions on how to begin digital marketing in Pakistan in this post. I’ve talked about the following subjects:
The Reasons for Initiating Digital Marketing
Pakistan’s digital marketing landscape
A Beginner’s Guide to Digital Marketing: An Index of Digital Services
Jobs in Digital Marketing without a Degree Digital Marketing Pay in Pakistan
I hope this post has given you the motivation to begin or carry on with your digital marketing endeavors in Pakistan.