Nokia phones used by 80% of the world’s population till 2007
A financially successful mobile phone wasn’t developed by Nokia Phone company alone. But even so, it was the first to do so successfully and with widespread appeal, as well as one of the largest mobile phone companies in the 1990s and early 2000s in terms of sales volume, revenue, market share, and profit But in the early 2010s, it didn’t succeed in making a transition to a smartphone-based business.
Nokia’s weak position in the “technical system” was the primary reason for Nokia’s decline during the “second coming of the smartphone age,” even though Nokia had an 80 percent market share in the smartphone market until 2007.
“Nokia used to make fantastic phones, and they still do, and they had this amazing decade of hardware innovation,” Mr. Wood claims.
Era of Complacency
However, a single presentation tipped the scales in favor of the opposition. This had led to complacency and a belief that they could do no wrong, according to Mr. Wood.
Caption for the image
The snake was a popular mobile game that many people played for the first time on their phones.
When Steve Jobs walked on stage in January 2007 and pulled an iPhone from his pocket, the world was forever changed.
It was a quick fall. Nokia’s smartphone market share in 2007 was 49.4%, according to Gartner. According to the next few years, it was 43.7%, 41.1%, and finally 34.2 percent
This year, it had fallen to just 3 percent in the first half of the year.
Symbian, the company’s mobile operating system, is often blamed for this decline, at least in the beginning. As several experts put it: “It was simply not up to the job.”
As Mr. Wood puts it, “They didn’t understand the importance of software.”
It’s still true that Nokia makes great phones. They’re still making them. Apple saw that all you needed was a rectangle with a screen, and the rest was all about the software.”
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